Friday, May 18, 2012

A little exposure goes a long Way!

I've had an Etsy shop since 2007 and a Made It shop since 2009. My sales have been modest in both shops to say the least!
I understand how these things work (except for SEO that is - does anyone understand that?) and that my lack of sales is due to the fact that I don't put the any effort into promoting the shops.
In my ideal world the buyers would magically find my shops and start spending extravagantly. But sadly  reality is a little different ;)
Instead I send stock down to Behind the Monkey and fortunately the customers there like my work and buy it - well most of it anyway :) Despite bricks & mortar success, I still get the frequent urge to list things in my online shops - I'm not sure why though, as the lack of sales & views invariably leaves me doubting my work/prices/designs and I end up depressed/fed up/frustrated. 

That all changed this week when I got an email saying I'd been featured in the Made It Newsletter.
How exciting! I secretly hoped it would result in a sale......
Well, my expections were exceeded as I sold the featured pendant, then got an order for another which I just filled and mailed today, and I am currently emailing another possible customer re a potential order. WooHoo all because I was lucky enough to get featured in a newsletter.

So I have changed my expectations - Now, in my ideal world I would like to be featured regularly on front pages and in newsletters...
" Oh no" I can hear you all groan,  however, please allow me the pleasure of my unrealistic expectations. (grin) Pin It


Anonymous said...

well done Pam! sounds like a good goal to me, why not :-) congrats.

GetSilvered said...

Thanks Anon, I'm still in awe of how much this sort of exposure helps with sales. I've sold 5 of the pendants and 2 pairs of earrings now.